web designers have always been a group of people who have a lot of opinions and ideas on how to do things, and I think that’s a great thing. I have had numerous conversations with my clients about my business card design aesthetic. They are always very passionate and ask tons of questions to try and see how I would do it.
The problem is that people don’t want to do things their own way. It’s like when you go to a dentist who is a wizard at what he does, and he asks you how you like your teeth. You don’t really know what you like until you try it.
I think its because there has been so much emphasis upon what the business card should look like that many designers have lost sight of the primary objective. Its more a matter of just showing off than anything else. While the business card is a tool, its not the only tool anyone uses. Its also not the only one they use.
This is a common problem with designers who are more interested in what they look like than actually accomplishing anything. So many designers are obsessed with how their cards will look than they are with what they actually do.
The business card is an effective tool because it can be a means of communication between client and designer. If the client likes your card they might be more likely to ask for your designs than if they don’t. It also lets you show your work to your peers. While the card might look good on a business card, it’s not going to impress anyone if its the only thing they see.
Its not just about the card though. It’s also about the person behind the card. A graphic designer is a very hands on person. They are likely to know what the client wants and that their design will be effective. A business card should be a simple way of communicating that these are the things that the designer does. And its equally important that the designer know how to sell their design, which is why they need to know what their audience is looking for.
One of the best business card ideas I have ever seen was from a graphic designer who had a business card with a “Graphic Design” logo that had a big red X with a little circle for a business address. It was a simple idea that made a great impression. At the end of the day, the reason a graphic designer makes money is because he knows how to sell his designs.
Yes, a business card is great for selling a business, but when you’re writing a business card for your own company, what image is more important? The designer or the customer? Even though you might think that the customer would be the last thing on your mind when designing the card, that couldn’t be further from the truth. If you make your design visually appealing, you sell it. If you don’t, you don’t.
In business, your best advertisement is your design. If youre running a design company, you wouldnt want to lose your best selling image. The best way to get the design on the web is to have it on the web. It doesnt matter if youre a graphic designer selling web design services. If youre selling a web design, you need to market yourself as a web designer.
You’ll find that you sell yourself in the way you want to be seen, the way you want to be seen. A good designer will work with a designer of his level to get the design done.