The objective of sampling in marketing research is to understand consumer behavior and attitudes. Sampling is a form of data collection where we gather a sample of what we want to know about a population. The sample is only a small part of the population, so the resulting data must be analyzed for the true population.
In the case of marketing research, we are looking for information that could help us make better decisions in our markets. We are typically interested in what we think other people will think, what they will buy, and how they will act. The purpose of sampling is to gather and analyze this information.
In marketing research, the sample is our “ground truth”. In other words, what we know about the population (who we are looking for information on) is the information we can use to make our decision. For example, what we know about the population is our target market. What we want to know about the population is how we can be like them.
We know that the population is our target market, and we know very little about them. We know very little about them because we don’t have enough data on them. And we only have a few data points to determine what our data is like. So, we sample to generate new data. Sampling is also a form of selection and it’s usually a form of convenience. We often sample to make decisions about what information to gather, and what analysis to make.
In the context of marketing research, we usually call these “data points” because we are collecting data that we want to use to make decisions. But the reality is that we have to collect information to make decisions, so that means that we have to sample in order to get information that we can then analyze. We are collecting data that we can use to make decisions, but we do it in a way that is convenient.
There is no one objective of marketing research, but we often sample to make decisions about what to gather, and what analysis to make. Our research methods are what they are because we don’t have a particular set of beliefs about what that means. We collect information to make decisions because we have to use it and we want to use it. We are collecting data that we can use to make decisions but we do it in a way that is convenient.
We do not actually want to make decisions about marketing research because we are not the decision makers. Our data is not being used to make decisions. We are just collecting data and making decisions.
In this section, we will discuss the differences between the two broad camps of approaches to sampling research. In the first case, we will focus on the researcher who wants to learn something about the results of the study and the second case will be focused on the researcher who wants to learn what the results mean to people.
The first case is the “objective” or “subjective” approach to sampling. It is based on the idea that we need to collect data to understand what is going on.