One of the biggest challenges that I come across in the practice of marketing is how to get to the point where people no longer need to hear from you.
I think this problem is particularly true when you’re marketing to people who are not so familiar with you. For example, on the sales floor at a large department store, I see sales assistants who know who we are, what we sell, and what we provide them with. Yet no matter how hard I try to get them to understand our product or the value our company provides, they always seem to think I’m trying to sell them something I’ve already sold.
Marketing services are a lot more difficult than marketing goods because the people who market services tend have more experience and are more familiar with the customers they’re serving. For example, I have a marketing guy who’s been with us for years and has a very good understanding of how we operate. Yet no matter how hard I try to get him to understand our company, he never seems to “get” us or our products.
Marketing services are a lot more difficult than marketing goods because the clients who are marketing services don’t seem to have the same level of experience or familiarity with the products they sell. In fact, they seem to have a very different level of experience and familiarity with the customers they are marketing.
The problem with marketing services is that they are not the same kind of customers as the ones who buy the products. For instance, if we take a look at Amazon’s business model, and you see that they sell a very specific kind of product, you might be able to understand what they are selling better than you can understand the product you are selling. But a marketing service is a pretty general category of business.
If you can’t understand what is being sold, you won’t be able to market it correctly. For instance, if we take a look at Amazon’s service, you can probably see it’s pretty easy for them to market their service by creating a blog post, posting some information, and inviting people to sign up for their newsletter.
Marketing services are a tough market to figure out because they can be a wide-ranging category — from advertising and SEO to PR and web design. But in general, marketing services are services that help other businesses get closer to their goals. A “marketing service” could be a social media management firm that helps brands manage their social media presence, or a web design firm that helps people promote their products.
Marketing services, like marketing goods, are in a tough spot because many people don’t know what they want. They don’t know what they want until they see or experience it. Because of this, marketing services are often more complex than marketing goods because they often require more involvement on the part of the client (who will want to know what they’re getting).
In marketing goods, we know what we want and we know what we want to market. But in marketing services we don’t have these clear-cut ideas about what we want. We have to develop a good understanding of what the client thinks the market should be like. This can be difficult for a marketing service because the client is often in a position where they have the power to influence the marketing service to what they think is best.
