Marketing Management is one of the hardest business jobs in the world but one that many people have because it requires the right combination of intelligence, skill, and perseverance. I am a marketing manager who worked as a marketing director at a start-up in Atlanta for two years before returning to my full-time job as a professor of marketing and business at Georgia State University.
Marketing managers at startups are usually the least-paid, most-temporary, and most-inefficient of all the marketing employees. But that’s not how I remember it. Before I started my marketing career, I was a marketing director at a small start-up that could barely afford to pay my salary and was in dire need of a promotion. I had been working there for four years without any recognition, and when I finally got it, I was fired because of poor performance.
I’m sure there are worse jobs out there, but that’s just not me.
That’s exactly how I remember it. I was a small-time marketing director at a start-up and was fired for poor performance.
I have to agree. It’s incredibly refreshing. It makes me proud to see a person that really knows what they’re doing get recognized. The world needs more such people. This is the only company I ever worked for that allowed me to work at the top of their organization while receiving nothing but respect and admiration.
Sure, I can’t deny it is nice to have a boss that genuinely admires and respects you, but if that boss is me, I might as well be a dog shit in a department store.
It’s true, and I’m not going to lie, it was nice to have your boss. You were well respected, and you were given more respect and admiration than I have ever received in my entire career. I mean, I may have gotten a lot of respect and admiration, but it’s not the same thing. Sure, you had more respect and admiration than me, but I only got respect and admiration from people I respected.
Marketing management is a subject that has been in the news quite a bit recently. It’s a field that typically requires a lot of training and experience, but I’m glad to say the new edition of Kotler’s 14th edition has changed things up a bit. For a lot of people, marketing management is like a job for someone who is not really a marketing expert.
Marketing management, like most other business skills, is a learned skill. It’s important to pay close attention to the things that are going on in your company or organization and to be able to articulate them clearly. And you will be more effective when you learn to articulate your ideas. Kotler’s 14th edition has made this easier by providing more practice exercises and more examples of actual marketing management. And its not just the examples of marketing management that have changed.
Kotler is one of those books that you can get cheap and print out. The practice exercises are actually pretty good, and the examples, while not exactly new, are pretty new again. And you can get the book in PDF format for free. It also includes a free download with the book, a book of ideas that you can use to make your own ideas better, with case studies of organizations and people.