The fact is that the majority of our thoughts and actions are on autopilot. This isn’t necessarily a bad thing either. Our habits, routines, impulses, and reactions carry us through our lives so we don’t have to stop and think about it every time we wipe our ass or start a car.
This is usually a problem in any corporate marketing system. It’s great that you and your employees are always on the go. That’s great for productivity and profitability. But that also means you’re subject to a “corporate mindset.” This means when things get really hectic, you’re on the hook for whatever happens, even if it’s just an email from the CEO.
If you’re a small business, that means you have no choice but to implement this type of “routine, impulse, and reaction” mentality. You’re locked into doing the same thing over and over again, even if you notice it has a negative impact on your bottom line. This is a problem that companies like IBM and Microsoft have recognized and are trying to fix.
The IBM Watson AI has been dubbed the “Watson for Business.” It is a smart “assistant” that can answer questions posed to it. Companies are using it to better understand user behavior and to come up with ideas for new products, services, or marketing campaigns. Its a solution to a problem that has plagued companies for decades.
IBM’s Watson for Business is part of a larger solution that IBM has called the IBM Watson Connected World. This is IBM’s attempt to make business more efficient by putting all the pieces of the business-to-business (B2B) puzzle together so that they can provide a solution to a challenge more quickly than by having to write it all down in siloed Excel or Word documents.
For the longest time, I thought Watson for Business was a solution to the problem of how to make the world’s companies more productive and efficient. More specifically, using Watson to make the world’s companies more productive and efficient by having them use their knowledge (i.e. their employees) to solve problems that the company is facing. After all, Watson’s AI already knows the answer to all their questions.
The problem is we all know we need to keep track of information, but how can we do this while keeping our employees working? This is where the corporate vertical marketing system comes into play. It allows companies to share their information, but then gives them the ability to push it as information to the employees without having to explain it to them.
They can also put this information into the form of “tickets” which are tied to the company’s credit card (or some other financial tool). Employees can keep track of who they have purchased from by scanning their card, but these purchases can also be shared with other employees. The company can also put this information into the form of their own website which is “stuffed” with “tickets” for the company’s customers.
To add to the ticket systems, the business can put this information into the form of a website or application which is available to all employees. Employees can scan their cards or use the company’s applications for this information. Employees can also keep track of the total amount they have spent by going to the company’s website or application and just counting all of the tickets.
The ticket system is the only form of marketing that keeps track of the companys total sales. If any of these tickets are redeemed, they get a percentage from the company. I’m not sure how this helps the company but it does help the employees get a percentage off of their tickets. And if the tickets are not redeemed then the company gets a percentage of the money the employee spent. This is really a win/win situation.
