I’ve been a marketer my entire adult life, and so of course I’m a little biased. You see, I was an intern for a marketing research firm a couple years ago and learned a thing or two about the kind of tools I was being asked to use.
You’re probably wondering how much of that information I’ve been able to glean from my intern duties. I’ve been asked to do a lot of market research, and you can probably guess what the tools I use on a daily basis are. So, here’s a quick list of the tools I use every day.
Gmail is the one constant part of the marketing research game, and for many, it is the only place they have to do their research. It is free for most of us to use, and most of us have it installed on our computers already. In addition to being a perfect place to send and receive emails, it is also a great way to get your name out there amongst the marketing folks who may or may not know your name.
The last email you sent, and the one you send now, are two different messages. Email is great because of the way it gives you an instant reply from your email provider. It also gives you the option to reply to an email, or to send an email.
In the case of email, the response comes from the email provider. In the case of your newsletter, the response comes from you. You are the one who is responsible for the content of your emails, so you have the ability to direct people to your newsletter. If you are writing a newsletter, you want to make it interesting with lots of “wow” factors.
I don’t want to get too technical here, but email marketing is all about creating content that sells. Email marketing is all about creating content that converts. You want to create content that is interesting. You want to make your content easy to read and easy to share. You want to make it easy to find and share. It’s important to understand that if your email client doesn’t respond to your emails, then you are going to have to turn to some other form of marketing.
This is why you should be making content that converts, because email is one of the most popular forms of marketing. People use email to stay in touch with each other, receive news, sell products, share their opinions, etc. You should understand that email is one of the best marketing vehicles for your business because it is so easy and effective.