Marketing mix, the most important part of product mix for a small business, is often overlooked and over looked by entrepreneurs. As a marketer, it is your job to create and market your product or service and as such, the marketing mix is one of the most important elements of success. In this article I’ll share some of the marketing mix secrets I’ve learned from my own marketing mix.
Marketing mix is a collection of items that should be in your marketing mix to maximize your chances of achieving your growth objectives. Most of these items should be a part of your marketing mix, but it is very important to also include the items that will help your products or services be more successful.
Marketing mix is one of those things that often gets a little confusing. There are so many different marketing mix items out there, and it can be difficult to just know what works for you. I have found that it really helps to think about the things that are not part of your marketing mix (like the ones above) as part of your marketing mix for your own reasons. But if you are unsure what to include, include some of the items that work for you.
What we have listed above are the items that are not part of our marketing mix, yet have helped us to increase our sales. Of course, some of these items are things that are part of the marketing mix, but it does help to think of them as the marketing mix, too.
Burger King has a marketing mix for its large-format restaurants like Wendy’s, Burger King, and places like KFC, Red Lobster, and even McDonald’s. Of course, these are all huge corporations, so the marketing mix consists of things that those big-businesses are either aware of or can easily incorporate into their marketing mix. Things like the fact that employees are required to eat breakfast, lunch, and dinner in their shifts are pretty common among the big-business marketing mix.
Of course, these other marketing mix items aren’t necessarily bad. It might be interesting to see how these small-business marketing mix items compare, and to see what other small-business marketing mix items Burger King might incorporate into its marketing mix.
Burger King is a huge company with many more employees than I can give them credit for. Its marketing mix is also a huge company with many more employees than I can give them credit for. However, unlike most other companies, Burger King has clearly recognized the needs of its employees, and has clearly put something into place to facilitate their needs. I’m not sure if it is as good as it could be, but I think it is better than it could possibly be.
Burger King does make some serious strides in marketing itself. For example, they have a TV ad. Another company that has done a lot of marketing, but not so much with employees, can be found in the form of The Coca-Cola Company. Coca-Cola has put some of their marketing into employees’ hands, too. One of their marketing mix is that they use the word “employees” in their marketing mix.
The way I see it is that the marketing mix is just a part of the company’s overall marketing efforts. The Coca-Cola Company has a TV ad that is the same as The Burger King ad, except it is a different company. The Coca-Cola ad is called “The Coca-Cola Family,” and it is the company’s family-oriented ad. The Burger King ad is called “Our Family, The Burger King Family.
So why do we need the word employees? Well, when we talk about the marketing mix, we are talking about the entire company. They are the company. The marketing mix is exactly what the Coke Company is. We are talking about the marketing mix of the Burger King Company because it is what the burger king is marketing.