In an article in the December issue of Entrepreneur magazine, billie jean marketing writes about the benefits of a product or service that has her and other top marketeers, such as Larry Ellsworth, raving about it. The reason? Those top marketeers will take action to get their clients to embrace their product or service. She describes a situation where her company has become best-in-class, but the top marketeers she works with aren’t taking any action.
In the article, billie jean marketing explains that theyve done a lot of research on the top marketers, and theyve all told her theyre waiting to hear back from her. She says theyve even had some top marketers tell her that theyve been thinking of a way to get in with them. This is the problem with the top marketers, theyve never actually invested much of their time into building a relationship with their clients. The top marketers are doing everything in the wrong way.
Its very common for marketers to tell me theyve been talking to their customers, but their customers rarely respond to messages. They don’t listen. Their customers dont care. The top marketers are the worst kind of marketers. Theyve just been in the wrong place at the wrong time.
It has been said that the best marketers are the ones where you can talk to them. Billie Jean has a problem because shes a marketing manager and her clients are marketing managers. They dont have the patience to sit and talk to someone. Theyve been in the wrong place. Its like theyre in a bad relationship all the time and nothing seems to be happening.
Yes, but that doesnt make it any less frustrating. You’re in a bad relationship when you try to be a good friend to someone who has no interest in you.
In the early days of the site, our site’s marketing team tried to encourage the marketing managers to be more interactive with the website’s visitors, but that often went over their heads. I’m sure its a good tactic to use, but it never worked for me. Now that I have marketing managers who are willing to interact with customers, I think it makes all the difference.
I think when you have good marketing teams, it makes it more likely that youre going to get great traffic. We’ve seen this happen on our sites a few times. We’ve seen new marketing team members who bring fresh perspectives and new ideas. It seems that once you have good marketing teams, they come up with a lot of new ideas to try and get you more traffic.
I had a good marketing team when I was in college. I remember when I first joined an organization. I had no idea what I was doing, and I was working very hard to get noticed. This was in the mid- to late-90s. I remember feeling like I was in a band and I wasn’t really appreciated. I think when you have good marketing teams, they come up with ideas that they can try and get you more traffic.
Billie Jean’s marketing team seems to be doing a lot with the “new” marketing techniques of the internet. The idea is to create a new look for her brand, one that’s more modern, less traditional, and less retro. She’s getting more than 20,000 visitors a day to her website, and she’s already getting a lot of press.
For now it seems that the marketing team is focusing on getting her look more current, not by hiring a designer to go out and find the next big thing. But that may be just because shes one of those brands with an established image and a huge name. If you want to get a brand more noticed, you have to stand out and be different.
