The 4 a’s are a set of principles that are employed by marketing professionals to achieve greater effectiveness in achieving their goals.
The 4 As are a set of principles that are employed by marketing professionals to achieve greater effectiveness in achieving their goals.
In this article, I outline some of the 4 As and ask if you agree or disagree with them. I also look at the 4 As in practice, comparing them to the principles to see where they fall short and where they are a good fit.
For one, they often do not incorporate the principle that a product’s price is the most important factor in its success. While the 4 A principle says that the best way to sell a product is to make it affordable, in reality, there are many ways to do this. Price is just one of the many factors that influence a product’s success.
For another, they frequently do not incorporate the 4 A principle that a products price is the most important factor in its success. While the 4 A principle says that the best way to sell a product is to make it affordable, in reality, there are many ways to do this. A good example is the $20.00 CD. If you want to sell a product for $20.00, you need to charge it at least $20.
I think we all know that the reason why the 20.00 CD was popular in the 80s was because it was one of the most affordable music options around. Now, 20.00 CDs are selling for a lot of money, but they are still one of the most affordable and most popular music options.
This is also the case with marketing. There are many ways to sell a product and each will work in different contexts. For instance, the 20.00 CD, while probably the most inexpensive, is often the least popular. We have two websites here at the DMCG that are dedicated to this subject: The DMCG 20.00 CD Market and DMCG 20.00 CD Market 2.0.
We’ve seen this a lot with new products. If you have a new product, it’s good to ask yourself, “what is my target audience?” The new product should be easy to market to and easy to understand. It should be easy to find new customers. It should be easy for the new customer to purchase the product. That means that there should be a clear and simple call to action, a clear website, and an engaging video.
If you don’t have a great call to action, or a great website and video, then you’re not going to get the sales you need. If you don’t have a good call to action, or a good website and video, then you’re probably going to lose a sale. I’ve found that it is easy to market a new product to the people you know, but difficult to market it to the people you don’t know.
If youve never had one of these sales cycles, you might be surprised how hard it can be to find a good, clear, and engaging call to action and website. Even if youve built a great website, it will still have room for improvement with call to action.
